Jiang is a fictional brand of ginger ice tea, created as a final project in the subject of graphic design at the university. The first part of the project is related to brand creation. Jiang is the translation of ginger into Chinese since this, the main material of our product, has its origin in the eastern country. The logo is typographic in nature and the dieresis it contains is red in honor of the quintessential color of Chinese culture.
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The second part of the project is focused on the design of product packaging. For this packaging, it has been chosen again to use typography as the only and main design element. Both the choice of typography, and the style used for the design of the packaging, have been due to the brand personality that is intended to be transmitted to the target of the product. Jiang is a sophisticated drink, for men and women between 30 and 45 years old, with a high purchasing level, who have a healthy lifestyle and who like to try and consume unconventional products.
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